Reviewed · TOKYO
Costume Rental Studios in Emotion Liberation Zone
Tokyo’s cosplay arcade experience puts three favorite Japanese pastimes in one place: dressing up, taking decorated photo-booth pictures, and trying to win prizes from claw machines. You choose a costume, add the included footwear, then make your own mix of arcade play and photos at ME TOKYO SHIBUYA.
In This Article
- Key Points Before You Book
- Starting at the Yellow Gaming Center
- Choosing From Roughly 100 Costumes
- Learning the Claw Machines
- Gachapon, Souvenirs, and Small Wins
- Purikura Photos With a Shibuya Twist
- Why the Indoor Setting Helps
- Is $21.49 Good Value?
- Who Will Enjoy This Most?
- Practical Details That Matter
- Should You Book It?
- FAQ
- Where does the activity start?
- Where does the activity end?
- How long does the experience last?
- Is transportation included?
- Are claw-machine plays included in the price?
- Is the purikura photo booth included?
- Can I cancel for a full refund?
I like the freedom to shape the visit around your mood. You can spend more time choosing a ninja outfit, focus on the roughly 40 claw machines, or head into purikura with friends. I also like that friendly English and Japanese staff can explain how the machines work, especially if this is your first attempt.
The main catch is cost control. The $21.49 admission price includes the costume set and footwear, but claw-machine plays and purikura are extra. The walk around Shibuya is also unescorted, so this is a self-guided activity rather than a hosted tour.
Key Points Before You Book

- About 100 costumes: Pick a playful Japanese-style outfit, including ninja-inspired options and other popular character looks.
- Around 40 claw machines: Try for plush toys, keychains, souvenirs, and other prizes, with staff help available.
- Purikura photo booths: Create colorful photo memories, but pay the booth fee separately.
- Optional Shibuya walk: Wear your costume outside and visit photo spots near the scramble crossing without a staff escort.
- Indoor rainy-day plan: The arcade, costume area, rest space, and WiFi make this a useful break from bad weather.
- Small-group format: The activity accepts no more than 16 people, though the experience itself is largely self-directed.
Starting at the Yellow Gaming Center

You meet at the SEIBU Shibuya Store BB Building, at 21-1 Udagawachō in Shibuya. The location is close to public transportation and sits in one of Tokyo’s best-known shopping and entertainment districts, so it fits easily into a day built around Shibuya.
The activity lasts about two hours. That is enough time to try several machines and take photos, but it is not an all-day arcade pass. Go in with a loose plan. If your group spends too long debating costumes, you will have less time for the games.
The venue combines the bright, playful look of a modern gaming center with a strong Shibuya pop-culture theme. You will find claw machines, gachapon machines, purikura booths, costume rental, original goods, and a rest area with WiFi.
This mix matters because it gives different people something to do. One person can test a crane machine while another looks through costumes. Children can enjoy the prizes, friends can make purikura pictures, and adults who are not serious gamers can still take part through dressing up and photography.
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Choosing From Roughly 100 Costumes
The costume selection is the heart of the experience. You can choose from roughly 100 outfits, then change before heading toward the photo booths or the streets of Shibuya. Ninja-style clothing is specifically part of the appeal, along with other popular character-inspired looks.
Do not treat this as a formal costume-history display. It is playful, modern entertainment designed for photos and arcade fun. The best choice is the outfit that makes your group laugh and gives your pictures a clear theme.
The included costume set and footwear add real value to the $21.49 price. You do not need to pack a cosplay outfit or work out how to carry one around Tokyo. The rental also lets you try something unusual without committing to a full costume purchase.
Information connected with the venue indicates that costume rentals can sometimes run from three hours to a full day. Your booked activity is listed at about two hours, so confirm the exact rental period and return instructions when you arrive. Do not assume the longer rental window automatically applies to every booking.
Changing into costume can also take more time than expected. If you are visiting with a group, agree on a rough plan before entering the changing area. That leaves more time for the part you cannot replicate at an ordinary photo studio: playing Japanese arcade games while dressed for the occasion.
Learning the Claw Machines

The arcade offers more than 40 claw machines, with prizes that may include plush toys, keychains, small souvenirs, and other cute items. The selection changes, so the exact prizes available on your visit cannot be guaranteed.
Claw machines are simple to understand and surprisingly hard to master. The controls may look familiar, but the claw strength, prize position, and machine design affect your odds. If you have never played before, ask the English or Japanese staff for instructions. The guide is not a licensed or certified guide, but staff assistance is available for the games.
Several of the machines are small crane games, which can feel less intimidating than the large machines holding oversized plush toys. You may also find machines with prizes that are easier to carry, such as small figures or bag accessories. That is useful if you still have a full day of shopping ahead.
Some arcade deals and promotions may include free attempts. The venue has been associated with three free claw-machine plays and low-cost play options such as 100 yen for two turns, but these offers can change. Ask about current promotions before you start spending.
Set a budget before you touch the controls. The admission fee does not cover the individual machine plays, and the excitement of being close to a prize can make a small extra charge feel harmless several times in a row. I would decide in advance how much you want to spend, then stop when that amount is gone.
The machines are one of the most praised parts of the experience because there are many choices and the store is described as clean and organized. That does not mean every claw is easy or every attempt will win. It means you can move to another machine instead of being stuck with one disappointing setup.
Gachapon, Souvenirs, and Small Wins

Gachapon machines add a different kind of fun. Instead of operating a claw, you turn a handle and receive a sealed capsule containing a surprise item. The appeal is the uncertainty, with collections that can include anime figures, miniatures, and quirky small objects.
These capsule toys are often easier to fit into luggage than plush prizes. They also make simple souvenirs for friends and family, especially if you want something inexpensive and distinctly connected to Japanese pop culture.
The exact activity price does not include every game or capsule purchase. Budget for those separately. A few capsules can be a pleasant extra, but the cost rises quickly if you try to complete a whole series.
The store also carries original goods on a limited-time basis. That gives you another way to take something home without relying on a successful claw-machine attempt. Stock will change, so treat these items as a bonus rather than a guaranteed part of the visit.
Purikura Photos With a Shibuya Twist

Purikura is more than a standard photo booth. The machines are designed to create decorated, edited pictures, often with playful filters and added graphics. Here, the costumes give your photos a clear subject, so you can leave with something more memorable than a quick snapshot outside the station.
Purikura fees are separate from the $21.49 activity price. Ask about the current charge before entering a booth, especially if your group plans to take more than one set of pictures.
The best time to use the booth depends on your group. Take photos soon after changing if you want your costume to look fresh and your schedule to stay on track. Save the booth for later if you prefer to loosen up with a few claw-machine attempts first.
The venue also encourages photos around Shibuya, including the famous scramble crossing. You may walk through the area in your costume and stop at photo spots that appeal to you. This adds a public element to the experience, but remember that staff do not accompany you.
That lack of an escort is important. You are responsible for finding your own route, managing your belongings, and deciding how comfortable you feel walking through a busy shopping district in costume. The self-guided format gives you freedom, but it also means you should keep the activity simple and stay aware of your return time.
Why the Indoor Setting Helps

Tokyo weather can change your plans quickly. An indoor gaming center gives you a reliable option for a rainy afternoon, and one comment specifically points to the appeal of having a place where makeup will not be spoiled by bad weather.
The rest area and WiFi are practical touches. You can take a breather, check messages, and reconnect with your group without leaving the building. This is useful if your visit includes children, mixed-age groups, or anyone who needs a quiet pause between games.
The venue can also work as a break from the intensity of Shibuya. The area around the station is full of movement, signs, shops, and crowds. Here, the activity is concentrated in one place, with a clear indoor focus and no long transfer between stops.
Still, the atmosphere is built around games and pop culture, not calm sightseeing. If you want a quiet cultural lesson or a guided explanation of Japanese traditions, this is the wrong choice. If you want hands-on fun and easy photos, it makes much more sense.
Is $21.49 Good Value?

At $21.49 per person, the price is reasonable if you use the costume rental and take advantage of several parts of the venue. Costume, footwear, arcade access, and the chance to make a Shibuya photo outing give you more than a simple visit to an arcade.
The value is weaker if you only want to play claw machines. The machines and purikura cost extra, and there is no included food or bottled water. A person who skips the costume and photos may find a regular arcade visit cheaper.
Think of the admission as paying for a themed activity rather than a bundle of free plays. You are paying for the costume setup, the setting, staff support, and the flexibility to combine arcade games with photography.
A group can get especially good value from the shared experience. Friends or family members can split their time between costumes, games, gachapon, and photos, so nobody needs to enjoy every element. The maximum group size is 16, which keeps the booking from becoming a huge organized outing, though the actual format remains mostly independent.
The strongest value comes when you set aside a modest extra budget for games and purikura. That lets you enjoy the full idea without being surprised by charges after arrival.
Who Will Enjoy This Most?

This activity suits friends who want silly photos, families looking for an indoor Tokyo activity, and first-time arcade players who would like a little help. The staff are repeatedly described as friendly, and some people return because they enjoy learning how to use the machines.
It is also a good fit for fans of Japanese pop culture who want more than shopping. The costumes, capsule toys, claw prizes, and purikura all give you a small taste of the entertainment culture that makes Shibuya so distinctive.
Children can have fun here, but adults should manage the spending. The games can be difficult, and disappointment is part of the deal. Keep the mood light, treat prizes as a bonus, and do not promise a specific plush toy.
You should think twice if you dislike being photographed, do not want to change clothes, or prefer a guide who stays with you throughout an outing. The English and Japanese support is useful, but this is not a fully escorted walking tour.
It may also be less suitable for anyone who needs a highly structured schedule. The two-hour duration is approximate, and the time can disappear quickly among costume choices, arcade attempts, and photo sessions.
Practical Details That Matter
The activity begins and ends at the SEIBU Shibuya Store BB Building. It is near public transportation, and confirmation is provided when you book.
The meeting point is:
- SEIBU Shibuya Store BB Building
- 21-1 Udagawachō
- Shibuya, Tokyo 150-0042, Japan
Most people can participate, and the maximum group size is 16. The included guide support is in English and Japanese, but the guide is not licensed or certified.
Snacks and bottled water are not included. Plan to eat before or after the activity, or buy refreshments separately during your time in Shibuya.
You can cancel for a full refund if you do so at least 24 hours before the local start time. Cancellations or changes made less than 24 hours ahead are not accepted for a refund.
Should You Book It?
Book this experience if you want an easy, playful break in Shibuya and like the idea of combining cosplay with Japanese arcade culture. The costume selection, friendly staff, indoor setting, and range of machines give you several ways to enjoy the visit.
I would book it as a social activity, not as a guaranteed prize hunt. Bring a small extra budget for claw machines and purikura, allow time for changing, and remember that the outdoor photo walk is self-guided.
Skip it if you want a traditional sightseeing tour, a licensed guide, or one fixed price covering every game. For friends, families, and pop-culture fans, though, the chance to pose at Shibuya’s scramble crossing in costume makes this more memorable than an ordinary arcade stop.
FAQ
Where does the activity start?
It starts at the SEIBU Shibuya Store BB Building, BB Building, 21-1 Udagawachō, Shibuya, Tokyo 150-0042, Japan.
Where does the activity end?
The activity ends back at the meeting point.
How long does the experience last?
The experience lasts approximately two hours.
Is transportation included?
No transportation is listed as included. The meeting point is near public transportation.
Are claw-machine plays included in the price?
No. Claw-machine fees are charged separately.
Is the purikura photo booth included?
No. Purikura fees are charged separately.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the experience start time for a full refund. Changes or cancellations made less than 24 hours ahead are not accepted for a refund.
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